About Toy Bells

Learn about our story, mission, and the team behind your favorite toy store.

Toy store interior

Our Story

Toy Bells was founded in 2010 by Sarah Johnson, a former preschool teacher who saw the need for high-quality, educational toys that were both fun and affordable.

What started as a small online store has grown into one of the most trusted toy retailers in the country. We now have over 50 employees and ship thousands of toys every month to happy children and parents.

Our mission is to enrich children's lives through play. We carefully curate our collection to include toys that stimulate creativity, develop problem-solving skills, and encourage physical activity.

Our Mission & Values

Education Through Play

We believe the best learning happens when children are having fun. Every toy in our collection has educational value.

Safety First

All our toys meet or exceed safety standards. We test every product to ensure it's safe for children.

Sustainable Choices

We prioritize eco-friendly materials and sustainable manufacturing practices whenever possible.

Customer Happiness

Your satisfaction is our priority. We're here to help you find the perfect toy for every child.

Meet Our Team

Sarah Johnson

Sarah Johnson

Founder & CEO

Former preschool teacher with 15+ years of experience in child development.

Michael Chen

Michael Chen

Head of Product

Toy industry veteran with expertise in product safety and development.

David Wilson

David Wilson

Customer Service Manager

Dedicated to ensuring every customer has an exceptional shopping experience.

Emma Rodriguez

Emma Rodriguez

Marketing Director

Creative strategist passionate about connecting families with perfect toys.